Chèvre offers skincare products made with Organic Goat Milk
and all natural ingredients from sustainable farms. They take
pride in not using any artificial bases and they only obtain raw materials from certified cruelty free traders. Their products
are hand crafted upon order.
The scope of the project was to position as an ethical, sustainable and top quality skincare product and at the same time instantly advertise the key ingredient, organic goat milk. For that we concluded upon "Chèvre" as the name, which literally translates as "Goat" in French, for a more high end and luxurious sound. We concluded with a minimalistic flat iconisation of the goat and sans serif typography. For a perfect finish, we went with the royal rich dark blue and gold shaded colors.
We proceeded with the packaging design for the Chèvre products. Inspired by the brand guidelines and the logo design, and combining those with an elegant secondary slab serif font,
we delivered a stark outcome.
We created a visual system comprised of style still-life and portrait photography for applications such as editorials, print & web ads and social media.