Highway is a co-living hostel located in NYC, targeted to digital nomads from all over the world. The services include short and long term accommodation solutions, co-working & co-living space and a communal kitchen & dining room. Also access to a bar, restaurant, gym and a self-service convenience store. City walk and bike tours are organized on a weekly basis, as well as group museum visits and nightlife crawls. An all-in-one community-based hub, where you can live, work and everything beyond.
The goal for the logo design was to communicate these three core values: Efficiency - Community - Innovation
To achieve that we aimed for starkness and boldness in our design.
We created a list of applications for Highway. Among them:
the branded shampoo and conditioner packaging, for which we used part of the Highway logo as a supergraphic.
We utilized the positive-negative effect to create a cohesive solution for these products to pair them together.
We designed a series of print deliverables such as stationary, leaflets and posters. We also designed a branded hostel & city guide for Highway's visitors. We aimed for starkness and boldness but most importantly cohesion: for a seamless design experience through all the touchpoints of the brand.
After completing the corporate identity for Highway, we proceeded to carry the design into a website for a 360 designed brand experience.
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