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Branding

Pinpoint is a specialty coffee house and roaster located in the heart of Athens, Greece. In addition to their carefully selected line-up of Single Origin Drip Coffees and their House Espresso Blends, they serve light breakfast and brunch items, hearty artisanal lunch sandwiches and small deserts and cookies.

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Naming

& Logo Design

A pinpoint is an intermediate point or place on a route or line of travel, a stopping point, or point at which course is changed. Contemporary and relevant / Social Media Reference, Light and Playful and a Widely recognisable icon.

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Finally, we designed the branded paper take-away bags, as well as the in-house ceramic cupware.

We created a series of packaging, including paper cups. This project has been particularly fun for us to work on, since we had to design for different sizes as well as colors for each blend respectively.

Packaging

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