Fight Club and the cigarette burn.



A film about the "coming of age", even if the characters are in their thirties.


After all it's always too early and never too late to grow up.

Eitherway, eventually you have to face the most frightening thing that you could ever face. Yourself.


Directed by David Fincher - and based on the novel of the same title by Chuck Palahniuk - “Fight Club” is unquestionably established as one of the most stylish films in the history of contemporary cinema.


The film was shot in Super 35 format and high contrast was used during shooting with the purpose of an "ugly outcome". The print was adjusted to be underexposed. A special technique was used to increase the density of some prints blacks. High-contrast print stocks were chosen to create a "stepped-on with a dirty patina" look on the print. Colors are mostly orange and teal. The shootings are to the majority of them at night and the way they were lit was by street lights, home lamps, flashing and fluorescent lighting. Even at daytime, the locations chosen, are shadowed places to maintain the desaturation of colors effect, which is also used in clothing and makeup, all to describe the characters and the plot as hyperealistic.

The outcome is a sight of mysteriously shiny people in a torn-down, almost deconstructed way, stylish yet sort of disturbing and decadent.



In terms of composition, as shown above, a symmetrical ruling of the frame is discerned, in which we go from lighter to darker, the protagonist in the middle. Use of teal in the shadows and a dirty orange in the light parts, perfectly dividing the screen in half. Exactly as also shown below, in one of the most popular frames of the film, recognised by many, even some that have never seen the movie.



Again light and dark, following the same color scheme and splitting the composition symmetrically. This frame is also a nice example of the same use of aesthetics in makeup although it is better depicted on the one bellow.




Bluish smudged eyes with no concealer to cover the under eye, browns, yellows and oranges on the rest of the face, kind of like she has woken up in the makeup from the night before. Shows a tired face, as was the whole point.


Fun fact: Elena Bonham Carter who played Marla, made her makeup artist do her makeup left handed, to increase the possibility of an amateur outcome, that has the opposite effect of making you conventionally beautiful and fresh.

One of the most epic statements of this film though, is what remained through history as the "cigarette burn". Midway through the film, Tyler Durden points out the cue mark—nicknamed"cigarette burn" in the film—to the audience. The scene represents a turning point that foreshadows the coming rupture and inversion of the "fairly subjective reality" that existed earlier in the film. The director explained

"Suddenly it's as though the projectionist missed the changeover, the viewers have to start looking at the movie in a whole new way."


Lastly, you can't help but love the funky, perfectly pink and punk, awesome-typography-in-the-logo, “Fight Club” soap.


Everybody use it!




Let's stay in touch! Subscribe to our newsletter:

  • Facebook
  • Instagram

Ant. Digital Branding Services 2020

Athens - New York Remote