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Sweet Chef became a staple in Washington Heights when they opened their tiny storefront in 1994. They are best known for their flaky-crusted, cream-filled pies and other all-American favorites like buttery cookies and crumbly cobblers. Their message: “Baking from the heart”.

Read more about Sweet Chef in


I stood in line and got the
#thanksgiving #pie

Sweet Chef needed a cohesive visual identity for their brand - from logo to web design - so that they could bring it online and better utilize new media, to further promote and expand their business.

We had to create a visual narrative for a brand with such a rich background and history and at the same time bring it to the here & now. And that was exactly what we strived to convey through our work. It was fascinating to design for a business that has been around for 26 years, and has been loved by so many. 

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Ant. Digital Branding Services 2020